If you’re looking to start a business directory, then an important thing you need to decide is whether you will create a general directory or you will take the niche route. There are successful niche directories like Angie's List as well as general directories like Yellow Pages.
So, which one should you build? Whether you should niche by industry or location? These are some important questions to consider while you’re starting your directory niche site.
If you are confused with all these questions, then read on. We will discuss everything you need to consider before building a business directory site.
Table Of Content
Pros and Cons of Niching Down
Two Types of Niche Directories
High Paying Niche Vs Low Paying Niche
Experience And Knowledge Within The Niche
Competition Within Business Vs Monopoly Business
Ease Of Reaching The Business Owner
Evergreen Or Seasonal Business
Should You Niche Down - Pros And Cons of Niching
The idea of niching down may seem puzzling. Isn’t the more the better? Not always. Niching down may offer you some advantages in getting found online.
Biggest advantage of niching down is branding. People within your niche will know that your website exists specifically for their industry. There are many niche directories which are even bigger than general directories because people use them more finding that specific business.
Another advantage is niching down helps in your online discoverability. It will help you in SEO as Google will prefer to show your website for your niche related search queries.
When you niche down it also helps with advertising. The business who is paying for advertising in your directory will get highly targeted audience if your directory is in that niche. So, you will be able to charge higher.
But there’s also a disadvantage of niching down. You are limited to a particular industry which means less number of business. But running a general directory will also mean you need more resources for outreach, SEO, advertising and other things. So, if you’re starting with limited resources and budget, it makes sense to have a niche for your directory site.
If you decide to niche down, there are two ways of doing it. You can niche by category or location.
Two Ways of Niching Down- By Location Or Category
Two common ways of niching down is either by location or by category. Let us discuss a bit of each type of directory.
In this type, you can create a general directory but for a specific location. So, for example you create a directory for all businesses - hair salons, plumbers, wedding photographers and more in Dallas. You can consider this type of directory if you want to market your site within a specific location.
Category Or Industry Niches
In this type of niche directory, you decide on a specific category or industry or a group of businesses or industry. Angie's List is a famous example in this model. This type of category selection helps you in SEO and online marketing. Plus, after you get initial success you can always add more related niches.
Another way to create a niche directory site is to combine both location and category. For example, directory for kitchen remodeling company in New York. But before you do this, you should consider whether there are enough businesses and search for your category in your chosen location.
Now that we know different ways of choosing a niche, let us look at few important things to consider while choosing a category niche.
Few Important Things To Consider While Choosing A Category Niche For Your Directory
If you’ve decided to select the category or industry for your directory, you should take note of some important points. You won’t want to invest money to buy a directory theme, buy hosting, and invest time on building the directory while not making enough money. So, we have listed few pointers that should help you to make a profitable niche directory.
An important criteria while choosing a niche is to select a business category which has high average transaction value per customer. What does this mean? This means that you choose a business whose customer or client pay him a good amount for each business deal.
Let me explain this with an example.
Do you know what is the average transaction for kitchen remodeling business? Their average ticket size is almost 22,000 USD per customer according to HomeAdvisor. So, even if you bring them one customer through your directory website that would mean 22,000 USD business for them.
So, they won’t mind paying you 200 USD if you give them few leads per month. But if you choose businesses which have low earning per customer, it would be difficult for you to charge them a good amount.
I have listed below some of the businesses which have high transactional value per customer:
List of 40+ High Paying Niche Ideas
- Plastic surgeons
- Water damage repair
- Jet charter
- Kitchen remodeling
- Helicopter rental
- Yacht designers
- Home theater systems
- Home jacuzzi
- Home swimming pool
- Personal injury lawyer
- Laser hair removal
- Tattoo removal
- Office rental
- Real estate
- High-end Etsy sellers
- Car dealers
- Life insurance
- Divorce lawyer
- Studio acoustics
- Commercial pest control
- Hotel architects
- Gym owners
- Bar owners
- iOS programmers
- Roofing contractors
- Home security
- Yacht rental
- Wedding planners
- Wedding venue hire
- Jet-ski sales
- Website design
- Debt consolidation
- Wedding photographers
- Solar panel installation
- LED panels (for music events)
- Android app creation
- Recently funded startups
- Supercar rental
- Divorce lawyers
- Neon sign makers
Second important criteria to consider while choosing a niche is to consider whether you have any prior relation to any niche which is lucrative. Apart from running a digital business, you may have offline experience with any niche. May be you worked or you have friends who can introduce you to certain niche.
If you have any sort of experience in any niche it will help you to network. But if you don’t have any experience, there’s nothing to worry. You can search some facebook and linkedin groups and start building relationships. And to gain more knowledge in that niche, you can start browsing different niche forums and Quora.
Third important criteria to consider is whether the businesses in that niche the city you’re targeting have a healthy competition. Do they even need leads? Consider the scenario where there are only a couple of businesses within that niche in a particular city. Do you think they would need you for leads? No. They know that customers, at last, go to them.
So, look for the number of businesses. If the number of businesses is too less, then it's not a good idea to target that niche in that city. Maybe, you should target another demography. Another country or another state. An easy to validate is to search your businesses on Google, call them and ask whether they would pay you if you bring them leads? If they say yes, go for it. If no, look for a different niche.
The fourth thing to consider is how easy is to reach out to the business owner. If you find it difficult to reach out the business owner or the marketing manager, then you will have a hard time in outreaching and making money within that niche.
Fifth thing to consider is whether the business category is seasonal or evergreen. So, if its a seasonal business like Snow Removal they won’t pay you for the whole year. So, it’s better to avoid niches which are seasonal.
So, if we summarise the formula for choosing the niche can be put into asking the following questions-
- Go for high paying niches only
- Check for the business category where you already have relationships
- The businesses in the category should be willing to pay you for bringing them leads.
- The business owner should be easy to reach out
- Avoid seasonal businesses
If you’re building a local directory site it's important to choose the correct niche. If you choose a niche which is not popular, you will end up wasting your time and money. In this article, we have discussed the important things to consider while choosing a niche category for your directory.
We have also listed some high paying niche ideas which you can consider while building your directory.
Do you have any suggestions for choosing a niche or category for your directory? Share your insights with us in the comment section.
This post was last modified on May 30, 2018, 10:20 am