None of us can deny the fact that building a WordPress- powered website is a cakewalk even for those people who are not knacked technically. But maintaining and optimizing its rank in SERP is not an easy to achieve thing. It's very necessary to know how to Improve WordPress Site Rank?. Undoubtedly, a WP website with a higher ranking is a key to attaining success on the web in terms of ROI, business growth, visibility, and various other facets. Nowadays, SEO has emerged as a broad term that is not only confined to link building and stuffing of keywords in the content. It has appeared as the most imperative need of the hour to optimize the SEO of your WordPress website or blog to derive the fruitful outcomes in terms of the business.
Undoubtedly, a WP website with a higher ranking is a key to attaining success on the web in terms of ROI, business growth, visibility, and various other facets. Nowadays, SEO has emerged as a broad term that is not only confined to link building and stuffing of keywords in the content. It has appeared as the most imperative need of the hour to optimize the SEO of your WordPress website or blog to derive the fruitful outcomes in terms of the business.
Let’s discuss these 10 Tips To Improve WordPress Site Rank
Here we are going to discuss the ten most effective ways that can surely help you hit the bulls-eye with a top position for your WordPress website in SERP’s. If implemented appropriately, then the below-mentioned strategies can do the wonders for your WP website. Let’s discuss them in a detail.
Modification in the structure of default permalinks
As we know, WordPress utilizes ‘?p=[id]‘ permalinks for posts by default. The default permalink is not considered as search engine friendly. Here the need arises for a text-based permalink structure that allows you to accommodate the trending keywords in post permalinks. There are so many structures to choose from. You can go for the structures preferred by the experts.
.xml sitemap plugin installation
It is a great move to install an .xml sitemap plugin in your WordPress- powered website. Adhering to the .xml format while providing links to the search engines in a sitemap, you can get your site’s content indexed easily in a faster way. You can do it with Yoast SEO Plugin too.
An SEO plugin Installation and use of rel=”canonical”
It is a must-do thing to install an SEO plugin as it provides your WP website with the needed exposure to search engines. Installing an SEO plugin doesn’t mean the job is completed. Afterward, you need to enable rel=”canonical” tag for the web pages of your website. Doing this will make it easy for the search engines to discover the source URL’s of your website’s content. Simply it helps in eradicating the duplicate or plagiaristic content from WP powered websites.
If we talk about SEO plugins, then there are free plugins like All in One SEO Pack by Michael Torbert. Such a plugin allows users to perform various tasks such as meta descriptions, optimization of keywords, page title creation, link canonicalization, Google webmaster tool verification, Google analytics, etc. WordPress SEO by Joost de Valk is another free SEO plugin that has been adopted on a large scale by the WP site owners.
When it comes to the category of premium (paid) SEO plugins, the very first name that strikes the mind is Squirrly. Not only does it help in SEO, but also assists the users in keyword selection (depending upon the keyword search trend analysis and competition) and different other SEO related tasks. Squirrly live assistant is all there to tell you if the article you are writing is SEO-friendly or not. This plugin includes the complete SEO analytics report that majorly focuses on social metrics, inbound links, Google indexation, and other aspects.
Boost the ranking of your website with a caching plugin
Integrating a caching plugin into a WordPress website is mandatory. Here is a full list of which plugin you need for your WordPress Website. In addition to boosting the speed of your website, it also minimizes the load your web server is bearing. The caching plugins are mainly used to cache the static and dynamic website content, thereby reducing the page loading time. W3 Total Cache is the most preferable plugin to solve the purpose for WP websites. It is attributed with various characteristics such as caching of the database, browser, web page, objects, etc. Additionally, it also offers the minification options.
Optimize your site’s performance with CDN
There are both free and paid CDN services. It solely depends upon your need and budget which CDN you are going to utilize. MaxCDN is one such system that holds the reputation of being the best because of its amazing CDN servers. On the other hand,
CloudFlare is a free CDN that caches all the web pages on its servers to serve them directly from there. Using a CDN is always going to put you in a win-win situation when it comes to the growth of your WP site.
Spam comments should always be blocked
Updated WordPress versions are too good in ‘nofollowing’ the irrelevant comments posted by the users. You just need to follow few simple methods to get rid of the spam comments problem on your post.
Spam comments generally contain the text that does not support the subject of your post, thereby annoying the genuine readers. For an instance, if your post says about the steps to create a blog on WordPress and it gets a comment promoting any automotive company, then the search engines won’t appreciate it at all.
So to avoid the instances of being penalized by Google or getting your WP site in spammed category, keep a vigil eye over spam comments and remove them immediately.
Linking your old posts with new ones is always good
Linking your old posts with the recent ones is the best way for feeding the search engines with the relevant content. It not only works as a virtual sitemap, but also offers the easy site navigation to the visitors as well as bots. It is always considered better to link your older posts manually rather than using the ‘related post’ plugin displaying the titles of your old posts. Manual linking of your old posts reaps benefits in two ways- SEO as well as more traffic to old posts.
Don’t keep author archives enabled in single-author blogs
It is always advised to keep the author archives disabled in single-author blogs as the author archive page enlists all the recent posts by the same author and acts just like your homepage. Modify your WP theme or use SEO plugin for WordPress to remove old posts’ links in your blog and disable the author archives.
Allow readers to share your posts on social media
All the search engines including Google recognize the reactions a web page receive by the readers through different social media channels like Facebook, Google+, Twitter, etc. It is not a hidden fact that the posts that get good reactions of the readers in terms of number of likes, retweets, shares, etc. are preferred in SERPs. Hence, a good exposure over social media automatically increases the traffic to your post. So integrating social media buttons with your post brings tons of advantages for you.
Check the length of your post’s URL
You should always avoid keeping the long URLs for your posts. They are really difficult to be stored by human memory, thereby reducing the chances of organic search by the visitors. Also, the lengthy URLs are not considered good when it comes to providing the high user experience. Even the search engines like Google never express any liking towards the lengthy URLs. Only a short or medium URL describing the subject of posts is appreciated in SERPs. Conclusively, being a WP website/ blog owner, it is your prime responsibility to offer a great user experience which is not possible with the long URLs.
Let's Wrap Up!!
Read the above-mentioned points thoroughly, take a deep breath, and analyze where your WordPress is lacking. Implementing the aforesaid techniques is definitely going to give your website the needed exposure by the search engines. Once your site starts reflecting among the top rankers in SERPs, it will surely compel the visitors. Having the organic traffic on your website is the only way to increase your business ROI.
This post was last modified on May 26, 2018, 3:31 pm